Return of Diddl products: where to find them in stores in Paris and Ile-de-France?

In October 2025, the famous Diddl mouse reappears on French shelves after years of disappearance. Will the fragrant stationery icon find its audience again? Find out where to buy them in the Paris region.

It's been a nostalgic few years, with the return of products beloved by children and teenagers in the years 1990-2000. After Pokémon, it's Diddl who's making a comeback, the famous mouse who was featured on a whole host of scented stationery, plush toys and even backpacks! Since 2010, she and all her friends have disappeared from the shelves, much to the despair of their fans at the time.

But fromOctober 2025 onwards, the whole family will be back in selected stores in and around Paris, with a broad target group of both grown-up adults and today's trend-setting children, who could well boost sales.

For those who don't know, Diddl was born in 1990 under the pencils of Thomas Goletz, says the official website. "A little gerbil mouse with oversized feet and a big heart, Diddl lives in Diddland, a poetic paradise where all kinds of adventures are allowed! Her friends include Diddlina, her companion, as well as Pimboli the teddy bear and Loupsily the pony, who are often featured on the stationery.

Where can you find these products in Paris?

You'll need to visit a large supermarket, especially in the Paris region, or a well-known or independent children's toy store. To find your nearest sales outlet, simply visit the Diddl website.