Christophe Michalak’s marshmallow teddy bear takes center stage at a pop-up shop in Printemps Haussmann

Published by Manon de Sortiraparis · Photos by My de Sortiraparis · Updated on March 12, 2026 at 08:40 p.m.
From March 19 to the end of May 2026, Christophe Michalak Paris will be setting up a gourmet pop-up at Printemps Haussmann, showcasing his iconic marshmallow bear.

From March 19 to the end of May 2026, Christophe Michalak is launching a gourmet pop-up at Printemps Haussmann. This temporary space spotlights one of the chef pâtissier’s signature creations: his renowned marshmallow bear, reimagined in a new form.

Named "Once Upon a Teddy Bear", this culinary event revisits the story behind a beloved pastry inspired by a popular candy from the 1960s. In the early 2000s, while serving as head pastry chef at the Plaza Athénée, Christophe Michalak took this sweet treat and crafted a creative reinterpretation of it.

With this reinterpretation, the teddy bear moves away from the world of traditional confections to step into the realm of contemporary pastry. Over the years, the recipe has evolved within Maison Michalak. The chef's team has experimented with textures, coatings, and flavor pairings to craft various creative takes on this classic treat.

L’ourson guimauve de Christophe Michalak star d'un pop-up au Printemps HaussmannL’ourson guimauve de Christophe Michalak star d'un pop-up au Printemps HaussmannL’ourson guimauve de Christophe Michalak star d'un pop-up au Printemps HaussmannL’ourson guimauve de Christophe Michalak star d'un pop-up au Printemps Haussmann

For this Parisian pop-up, a selection of 12 marshmallow bear recipes is unveiled, delighting both kids and grown-ups. Two sizes are on offer: a mini version priced at €2.50 and a larger, more indulgent option at €5.70. It’s also a perfect chance to explore the collection of 3 bear-shaped biscuit recipes—featuring flavors like milk chocolate hazelnut, dark chocolate hazelnut, and dulcey chocolate hazelnut. So, which cuddly little bear do you want to fall for?

Practical information

Dates and Opening Time
Starts March 19, 2026

× Approximate opening times: to confirm opening times, please contact the establishment.

    Location

    64, bd Haussmann
    75009 Paris 9

    Route planner

    Accessibility info

    Official website
    www.printemps.com

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