After the cookie dough store and the many tasty concepts born in Paris these past few years, now discover a place likely to delight many of you. Its name? BAB. Described as the first brioche bar in Paris, this new concept comes straight out of the imagination of friendly and passionate Margaux Aycard. After a double diploma in French cooking and pastry at the Ferrandi cooking school, Margaux took over restaurant “52 Faubourg” kitchen in 2017 in Paris. But the will to launch her own business was too strong. It’s in Fall 2019 that Margaux gave birth to the first brioche bar in town.
Once inside, it’s hard to resist to the many mouthwatering options of BAB. Behind the little counter, we discover several types of brioches, both sweet or savory, braided or flaky… but they all are homemade of course, in the laboratory set in the basement.
Among the best-sellers, let’s talk about the famous and unmissable sweet brioche from Normandy! You can also fall for the delicious Cinnamon Roll-inspired brioche, you know, this Scandinavian and cinnamon-based roll or the Kanelbullar, a classic that makes us travel and delights us. BAB also provides some “Babka” which is Ashkenazi brioche, as well as the Queen aman, inspired by the Breton Kouign Amann cake or brioche with Cookie Dough.
As for savory brioches, go for the bacon/maple syrup flaky brioche, the one with cheddar or even mushrooms.
BAB also provides sandwiches based on brioche bread like the very coveted “Croque Truffe” with parmesan bechamel, beef ham and truffled mushroom stuffing.
Because BAB aims at being eco-friendly, Margaux chose to use recyclable and biodegradable packaging, as well as produces that are 99% French with raw material mostly coming from French and organic farming. Also note that unsold brioches of the day are reused to make some French toast!
To enjoy on site or to take away Mondays to Fridays from 8 a.m. to 5 p.m., these brioches and brioche sandwiches can be paired with coffee – in partnership with roaster “Fève” – tea and herbal tea – in partnership with “Herbonata”, a herbalist’s store set in the Parisian region – or even delicious homemade fruit juice without added sugar nor water.
Hear us out, Margaux doesn’t lack ideas for BAB and could even open more addresses in Paris… Here’s a very tasty concept that will keep on surprising us and satisfying our taste buds!
BAB : bar à Brioches
Rue la Boétie
75008 Paris 8
Ouvert du lundi au vendredi de 8h00 à 17h00
Fermé le week-end