Deus Ex Machina x Officine Générale: Two brands in an exclusive in-store private sale with The Bradery

For three days, from June 10 to 12, 2026, The Bradery—the go-to app and site for private sales—is hosting "The Place," a major in-person double-brand private sale in the heart of Paris, featuring two iconic houses with complementary worlds: Officine Générale (elegant French fashion for him and her) and Deus Ex Machina (Californian lifestyle, surf and moto culture). Don’t miss this stylish deal: it lasts only three days and gives you access to designer pieces at reduced prices! Free entry with registration (link in the article).

Based in the 2nd arrondissement, at the The Bradery showroom, this exclusive physical sale unfolds in the heart of Paris, at the crossroads of the well-known districts of Grands Boulevards, Bonne Nouvelle, and Bourse. An ideal setting to discover or rediscover these two brands, Deus Ex Machina and Officine Générale, through a curated selection of affordable pieces you can try on-site, offering a tactile, in-person shopping experience that perfectly complements online purchases.

An in-store private sale in the heart of Paris

The Bradery thus moves from digital to an in-store gathering with a physical private sale featuring Deus Ex Machina x Officine Générale, scheduled from Wednesday, June 10 to Friday, June 12.

For three days only, fashion enthusiasts can discover, try on, and shop pieces from these two complementary worlds: the French elegance of Officine Générale, for him and her, and the laid-back Californian lifestyle spirit of Deus Ex Machina, merging surf, motorcycle culture, and a relaxed wardrobe.

The entrance is free, but registration is required.
Reserve your complimentary VIP access by clicking here.
Don’t delay—spaces are limited.

A smart fashion move that lets you try on and shop iconic pieces

The appeal of this sale also lies in its format: a flash fashion deal, designed for those who enjoy spotting designer pieces at discounted prices without relying solely on online shopping. At this physical private sale, you can feel the materials, try the cuts, compare the silhouettes, and walk away with your finds on the spot. A more tangible experience, right in the heart of Paris, to complement the habit of private sales on the app or on the site The Bradery.

A fashion interlude to seize for these three days only, offering a fleeting rendezvous in the heart of Paris, aimed at those who want to see designer pieces up close, take their time to choose, and leave with a fashion item at a friendly price.

Discover The Bradery's other private sales by clicking here

Deus Ex Machina Private Sale
Born in Australia, Deus Ex Machina is a lifestyle label celebrated for pieces that blend surf, skate, motorcycling and music. On The Bradery, the Deus Ex Machina private sale invites you to discover this adventurous spirit through authentic, artisanal pieces for men and women.

Officine Générale Private Sale
Parisian minimalism, precise cuts, and premium fabrics define an everyday wardrobe that’s both exacting and easy to wear. Through The Bradery’s Officine Générale private sale, discover durable essentials—from sharp tailoring to subtly dosed workwear influences.